NAAS: THE REVIVAL OF A LEGEND | FFA Real Estate
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NAAS: THE REVIVAL OF A LEGEND

Thu, 2017-02-16 12:21 -- admin

A century ago one of Lebanon's most idyllic mountain towns was in the midst of a heyday. Health-seeking urbanites, tourists and VIPs from across the Middle East thronged to Naas, located in Bikfaya, where they enjoyed its moderate climate and breathtaking scenery of pine trees and hortensias. Many specifically made the trip due to its renown as a rejuvenating and healing destination, based on the properties of its therapeutic natural spring.

It was thanks to the Majdalani family that Naas became a legend in its own right. After discovering the Naas source in 1917, they were granted the license to build and operate a bottling plant, notably the first bottling license in the Middle East. Throughout the course of the last century the factory's fortunes fluctuated in tune with the events of the time: it halted operations completely in World War II, reopened in the early 1970s, and then ceased production altogether in 1986 due to the Lebanese Civil War. The factory still stands today, untouched for decades, yet on the verge of regeneration.

FFA Real Estate has plans to renovate the building and transform it into a wellness center in which visitors will be able to benefit from the spring water once again. Naas water is, for example highly recommended for the kidneys, liver and digestive system, highly suited to children's nutrition, and unequaled for salt-free diets. Its properties not only help with the detoxification of the body but are also beneficial on skin, helping to heal, sanitize and improve appearance.

FFA Real Estate's renovation of the Naas bottling factory forms one component of a larger scale project that includes plots of land for sale, and for which the infrastructure is currently being built. While Naas' potential as a tourist destination may have been overlooked through the years since its heyday, the result is a gain for the generations of today. What could so easily have been over-exploited in decades gone by has instead been kept intact as a rare, unspoiled green expanse, highly prized for its natural allure and close proximity to the capital, Beirut.

Now, all is set for its revival as the place to be once again.

Photo credits: Rami Moughabghab

If you would like to learn more about Naas Springs or any of FFA Real estate’s projects in the region or abroad, you can contact us on +961 1 960 777 or info@ffarealestate.com. Or Click here for more info about the project.